What Is a Landing Page? How to Create One
A landing page is built for one action. How to create one that turns ad and search traffic into enquiries, and how to measure and improve it.
Insights
What we learn from running search for our clients – from the people who do the work.
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Read the full articleStructured data for SEO: a complete guide to schema markup
Structured data earns richer results in Google and helps AI search tools understand your business. What to mark up in 2026, and what no longer pays.
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Read the full articleWhat Is ChatGPT Search and How Do You Get Cited?
How ChatGPT search picks its sources, what OpenAI's crawler needs, which content gets cited and how to measure whether your business appears.
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Read the full articleGoogle indexing: how it works and how to improve it
An indexed page is not the same as a visible page. The most common reasons Google gets stuck, and how to fix them in Search Console.
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Read the full article16 tips to improve your SEO with Screaming Frog
One crawler can reveal redirect chains, thin pages and wasted crawl budget, and that is only part of what Screaming Frog can do.
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Read the full articleAuthority in Google: how to build it for better SEO
Authority in Google comes from covering your topic in depth, being mentioned in the right places and having a brand people search for. Here is how.
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Read the full articleAnchor text: what it is and how to use it for SEO
Anchor text shapes how Google judges a page's relevance, not just whether people click. There are six types, and the right mix depends on the source.
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Read the full articleWhat Is Organic Marketing? Strategies for Business Growth
Organic marketing builds traffic and trust that keep working after the effort stops. What it is, how it compares with paid and how to choose your channels.
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Read the full articleOff-page SEO: how to build authority with links
The best links come naturally, but without a strategy to speed things up, you risk handing competitors a lead that is hard to close.
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