How long does SEO take? And how to speed up the results
SEO usually takes 3–12 months before traffic moves, and real commercial impact often 6–24 months. What decides it is what you do with the time.
An ecommerce SEO agency
focused on the pages that sell.
We do search and only search, and have 14 years’ experience. A senior specialist works on the category and product pages closest to a sale, and we measure the result in revenue per category.
Client results
We prefer relationships that last – the kind that show up in revenue. What your catalogue can do depends on where you start, so we show each case study in full rather than quoting an average.
Ecommerce SEO services
Everything your store’s search needs, in one team – whether you run Shopify, WooCommerce, Magento or a custom build.
Get your free search auditFilters, sorting and pagination can create thousands of near-identical URLs. We get canonicalisation, indexing, internal linking and load times (Core Web Vitals) right, so Google spends its time on your real category and product pages.
On-page optimisation of the pages that do the selling. Structure, breadcrumbs and internal links that guide customers and Google from the broad category keyword right down to the specific product.
Schema for price, stock and ratings, plus structured product data, so your pages are easy for Google to read and can stand out in the search results and in AI search.
Keyword mapping focused on buying intent, plus category copy and guides in your tone of voice that make you an obvious source in your niche.
More and more buying journeys start in an AI answer. We build the technical foundation, the structured data and the content that make your store a credible source. Nobody can promise you a place in those answers. What we can do is the groundwork it takes to be visible at all.
Links and mentions from relevant sites that build your authority. Methodical and long-term, with no shortcuts that come back to bite you.
A platform change or rebuild is the biggest SEO risk an ecommerce store faces. We plan the migration and the SEO as one team, so every old URL is mapped to its new one and your rankings come across with you.
Measurement tied to sales and revenue, and a plain-English report that breaks it down by category, so you can act on it.
Find out which parts of your catalogue are going to waste
It starts with a free search audit. We look at your search before we talk, and our founder takes you through what we find in 30 minutes. Nothing to prepare, no obligation.
You'll come away with:
- Where your store is losing organic revenue today
- Which category and product pages are closest to bringing in sales
- How the technical setup affects what Google actually indexes and ranks
- A clear plan for what we'd fix first, and in what order
“Quick, easy to work with, and they often sort things out before I’ve even had time to worry.”Suad Dimiraca, HyrBox
Speak to our founder
No sales team. Your first conversation is with our founder, who has spent 14 years in search. Email or book 30 minutes.
Nils Fridlund
Large catalogues break in ways small sites don’t.
A store has thousands of pages that have to hang together, get indexed properly and rank for buying terms. That’s also where organic revenue tends to leak away, usually long before anyone notices.
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Filters and sorting create duplicates
Critical. Every filter, sort order and page number can become a URL of its own. Suddenly there are thousands of near-identical pages, and Google spends its time on the duplicates instead of on your real category and product pages.
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Thin product data at scale
High. When thousands of products carry the manufacturer's description and the same product sits in several categories, Google has little to tell apart and few pages worth ranking. The skill is knowing which pages bring in the revenue and putting the effort there.
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A rebuild that loses your rankings
Critical. Changing platform or rebuilding the site is the riskiest moment for a store's SEO. If every old URL isn't mapped correctly, traffic that took years to earn can disappear overnight.
Built for large catalogues
A store has too many products to review by hand. AI lets us reclassify and analyse thousands of products and categories, find the duplicates and see where traffic is disappearing, in a fraction of the time. Our specialists then decide which pages come first, how they’re framed and what gets built.
Your SEO team
A named senior SEO specialist runs your account and is your contact – the same person over time, with no account managers in between. Backed by developers, analysts and our ecommerce PPC specialists when a job calls for it.
Insights
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Read the article
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