Google Ads for B2B: how to build campaigns that generate qualified leads
Google Ads for B2B is won or lost in your CRM, not in the ad account. Here is how to build campaigns that bring qualified leads.
Only search.
All of search.
A specialist search marketing agency with 14 years’ experience in SEO and Google Ads – and now AI search.
Results that build year on year.
We like long partnerships – the kind you can see in your revenue. Our longest began in 2014.
Search marketing services
Someone searches. What happens next decides whether they become your customer or someone else’s.
Get your free search auditRank where your buyers already look. Technical foundations, content built around real searches, and links that hold up.
Show up on Google, even where you don’t rank yet. We judge every campaign by the enquiries and sales it brings in, and what each one costs.
Become one of the sources ChatGPT, Gemini and Google’s AI Overviews cite, and see where your name comes up for the questions your buyers ask.
Know which searches turn into customers. We track genuine enquiries and sales, and report on them in plain English.
Senior judgement, at scale.
Fourteen years in search, a senior team and 30 systems we’ve built in-house. The systems do the heavy lifting, so our specialists spend their time on the decisions that move your numbers.
See what we’d do with your search
It starts with a free search audit. We look at your search before we talk, and our founder takes you through what we find in 30 minutes. Nothing to prepare, no obligation.
You'll come away with:
- What's working today – and what we'd do more of
- Where you're losing money – and what we'd switch off
- How you compare with your competitors
- A clear plan for what we'd do if we took over
Quick, easy to work with, and they often sort things out before I’ve even had time to worry.Suad Dimiraca, HyrBox
Speak to our founder
No sales team. Your first conversation is with our founder, who has spent 14 years in search. Email or book 30 minutes.
Nils Fridlund
Insights
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