SEO strategy: a step-by-step guide
SEO compounds like interest. The right work done early pays back far more over time, but the order matters: rankings first, then traffic, then leads.
An SEO agency
that only does search.
Our whole business is search. We have 14 years’ experience in SEO. With us as your SEO agency, you get a named specialist and work you own outright. Start with a free search audit.
Results that build year on year.
We have a soft spot for long relationships – the kind that show up in revenue. SEO plays the long game, and when growth needs to come faster, most of these clients run PPC alongside it.
SEO services
Everything SEO needs, in one team – analysis, content, technical work and links. Nothing gets dropped.
Get your free search auditThe buying decision starts long before anyone visits your website. We work on what ChatGPT and Google’s AI Overviews find and say about you, so you’re more likely to be the business they recommend.
Built properly from the ground up, not patched over. On-page, load times (Core Web Vitals), indexing, usability (UX) and structured data, set up to keep working as the site grows.
Keyword research focused on buying intent, and SEO copy in your tone of voice – written so customers want to read it and Google can find it.
Visible where your customers are: Google Business Profile, local landing pages and reviews that do the work.
Links and mentions from relevant sites that build your authority (off-page SEO). Methodical and long-term – no shortcuts that come back to bite you.
If you grow beyond your home market, we come with you – keyword research, content and technical work for each market. We regularly work in the UK and across Europe.
Tracking that shows what SEO is worth in enquiries and growth, and a monthly report in plain English that you can act on.
Free SEO audit
We look at your search before we talk. Then our founder, who has spent 14 years in SEO, takes you through what's holding your search traffic back in Google and in AI answers. It takes 30 minutes. Nothing to prepare, no obligation.
You'll come away with:
- Which searches you should be showing up for – and where you're losing them today
- What's technically holding your traffic back – and what fixing it is worth
- How you compare with competitors in Google and in AI answers
- A prioritised list of what we'd do first if we took over
“Quick, easy to work with, and they often sort things out before I’ve even had time to worry.”Suad Dimiraca, HyrBox
Speak to our founder
No sales team. Your first conversation is with our founder. Email or book 30 minutes.
Nils Fridlund
What does an SEO partnership look like?
We help companies grow with SEO that builds visibility, qualified traffic and revenue over time.
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SEO audit
Our senior SEO specialists take a detailed look at your technical setup, your content, your competitors and how you show up in AI search. You see where you stand, where the potential is and what needs doing. Before we start, we already know what we'd do, and in what order.
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The Sunbird sprint
We start with the bottlenecks holding your traffic back the most, where fixes pay off fastest. You'll usually see something happening early on.
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A repeatable way to grow
We get to know your organisation properly and set a working rhythm where everyone can see how the work connects to your day-to-day business. Then we build the systems that help growth gather pace over time.
Senior judgement, at scale.
A senior search team, backed by 30 systems we’ve built in-house that run around the clock – so our specialists can spend their time on the decisions that move your numbers.
Your SEO team
A named senior SEO specialist runs your account and is your contact – the same person over time, with no account managers in between. Backed by analysts, technical specialists and our paid search team when the work calls for it.
What you can expect
Four promises we make to every client.
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Data you understand
You should be able to trust the numbers and justify them – to yourselves, your management team and your board. No black box.
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Results you can feel
Growth should be something you notice day to day and see in your revenue – not in clicks and impressions.
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A partnership, not a transaction
A relationship that gathers pace over the years. We understand you better every day, and the results build rather than tail off.
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Hungry for more
Because we can't help it, and because we only win when you do. Our job is to stay ahead, so you never have to wonder whether your agency is keeping up.
Insights
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Read the article
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Read the articleSEO trends 2026: how to optimise for AI search
Most Google searches already end without a click. Pages cited in AI Overviews get more clicks than those left out, and that calls for a different approach.
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Read the articleGEO: a practical guide to generative engine optimisation
In one study, pages ranking first on Google appeared in AI answers 25% of the time. GEO is about becoming the source AI quotes in its answers.