SEO strategy: a step-by-step guide
SEO compounds like interest. The right work done early pays back far more over time, but the order matters: rankings first, then traffic, then leads.
Insights
What we learn from running search for our clients – from the people who do the work.
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Read the full articleSEO trends 2026: how to optimise for AI search
Most Google searches already end without a click. Pages cited in AI Overviews get more clicks than those left out, and that calls for a different approach.
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Read the full articleGEO: a practical guide to generative engine optimisation
In one study, pages ranking first on Google appeared in AI answers 25% of the time. GEO is about becoming the source AI quotes in its answers.
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Read the full articleTopical authority: what it is and how to build it in 2026
When cited in AI Overviews, brands get 35 per cent more organic clicks (Seer Interactive, 2025). Here is how to build that authority, step by step.
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Read the full articleHow long does SEO take? And how to speed up the results
SEO usually takes 3–12 months before traffic moves, and real commercial impact often 6–24 months. What decides it is what you do with the time.
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Read the full articleLong-tail keywords for SEO
Specific searches are easier to win and convert better, yet many fixate on the big keywords. Here is why, and why AI search may make them matter more.
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Read the full articleStructured data for SEO: a complete guide to schema markup
Structured data earns richer results in Google and helps AI search tools understand your business. What to mark up in 2026, and what no longer pays.
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Read the full articleWhat Is ChatGPT Search and How Do You Get Cited?
How ChatGPT search picks its sources, what OpenAI's crawler needs, which content gets cited and how to measure whether your business appears.
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Read the full articleGoogle indexing: how it works and how to improve it
An indexed page is not the same as a visible page. The most common reasons Google gets stuck, and how to fix them in Search Console.
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