Google Ads for B2B: how to build campaigns that generate qualified leads
Google Ads for B2B is won or lost in your CRM, not in the ad account. Here is how to build campaigns that bring qualified leads.
A Google Ads agency that
counts customers, not clicks.
Search is all we do, and we’ve done it for 14 years. A senior specialist runs your Google Ads and judges every campaign by the enquiries and sales it brings in. Our fee is separate from your ad budget, and the account stays in your name.
Results that build year on year.
We run Google Ads (formerly AdWords) and the rest of your paid search for companies in a range of sectors. Our strongest results come from long relationships – the kind that show up in revenue. Google Ads works quickly, and it works hardest alongside your organic search over time.
Google Ads management services
Everything it takes to turn Google Ads into sales sits with one team, whatever your sector and wherever your customers are. Nothing slips through the net.
Get your free search auditWe build the account structure and the plan around your goals, your audience and where your customers are in the buying journey, so every campaign has a clear purpose.
Built around buying intent: keyword research and ads written to win the click from people who are ready to buy.
We match the bidding strategy to your goal and keep refining it, so the budget moves towards what brings in customers and away from what doesn’t.
A click only pays off if the page does its job. We optimise the landing pages your ads point to, and the steps that follow, so more of the clicks become customers.
Conversion tracking that holds up: server-side, consent-compliant and connected straight into Google Ads. Decisions rest on numbers you can trust, and you own the account and the data.
A monthly report in plain English that starts with revenue, leads and sales, and that you can act on.
Search ads on Microsoft Bing, run alongside your Google Ads so you reach the people who search there too.
Google Ads is one part of a joined-up search strategy, run alongside SEO, AI search and Microsoft Ads, and measured against what it does for the business.
Find out where your Google Ads budget goes
It starts with a free search audit. We look at your search before we talk, and our founder takes you through what we find in 30 minutes. Nothing to prepare, no obligation.
You'll come away with:
- What's already working in your Google Ads, and where money is going to waste
- Which keywords and campaigns have the most potential
- How well your tracking shows the customers your ads bring in
- A clear plan for what we'd do first, and in what order
“We had tried several different partners for help with Google Ads before … Since we started working with Sunbird, it has been a completely different experience.”Smekano
Speak to our founder
No sales team. Your first conversation is with our founder, who has worked with Google Ads for 14 years. Email or book 30 minutes.
Nils Fridlund
What working together looks like
We help companies grow with advertising on Google that captures buying intent and turns it into customers, week after week.
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Account and measurement audit
We go through the account, campaigns, keywords, tracking and history. You see what your Google Ads has produced, where money is leaking and what should be switched off.
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The Sunbird sprint
We start straight away: a tighter campaign structure, the right bidding strategy and tracking that captures real conversions. We work with the account as it stands, and the first results show during the sprint.
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A repeatable way to grow
We test, optimise and scale what drives sales, so your ads, measurement and organic search hang together and the results keep building.
Senior judgement, at scale.
A senior search team, backed by 30 systems we’ve built in-house. The systems watch your accounts around the clock, flag anything unusual and prepare the groundwork, so our specialists spend their time on strategy and the decisions that move your numbers.
Your Google Ads team
A named senior specialist runs your account and is your contact – the same person over time, with no account managers in between. Analysts and technical specialists step in when the account needs them.
What you can expect
Four promises we make to every client.
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Data you understand
You should be able to trust the numbers and justify them – to yourselves, your management team and your board. No black box.
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Results you can feel
Growth should be something you notice day to day and see in your revenue – not in clicks and impressions.
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A partnership, not a transaction
A relationship that gathers pace over the years. We understand you better every day, and the results build rather than tail off.
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Hungry for more
Because we can't help it, and because we only win when you do. Our job is to stay ahead, so you never have to wonder whether your agency is keeping up.
Insights
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Read the article
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