SEO strategy: a step-by-step guide
SEO compounds like interest. The right work done early pays back far more over time, but the order matters: rankings first, then traffic, then leads.
AI SEO agency.
Your name in the answer.
We only do search, and AI search builds on SEO, which we’ve done for 14 years. As an AI SEO agency, we work on getting your name into the answers ChatGPT, Gemini and Google’s AI Overviews give your buyers.
Client results
We’d rather show two client relationships in full than a wall of logos. What’s achievable in AI answers depends on your category and on how much of your site AI tools can reach, so we don’t publish averages.
What we work on in AI search
Across ChatGPT, Gemini, Perplexity and Google’s AI Overviews, the job is the same: make your content easy for them to reach, read, trust and quote. You may hear it called GEO (generative engine optimisation) or AEO (answer engine optimisation). Both names describe the same work.
Get your free search auditWe rewrite the parts of a page that AI tools draw on: a direct answer to the question near the top, claims backed by a number, a source and a date, and definitions that still make sense when lifted out of context.
Each AI service runs its own crawlers, with its own rules. We check what each one is allowed to fetch, whether your key content still appears once the page renders, whether it’s hidden behind scripts or logins, and how fast your pages respond.
AI tools need a clear picture of who you are. We keep your name consistent across the sites and profiles that describe you, add structured data that states plainly what you are, and connect you to the people, products and topics you belong with.
Nobody types a keyword into ChatGPT. We build a fixed set of the questions real buyers ask on the way to choosing a business like yours – from broad questions about your category down to whether you, specifically, are any good at what they need – and run it at regular intervals.
For each question we record three things: whether you’re named, in what context (recommended, listed, mentioned in passing or mentioned unfavourably), and which page – yours or a third party’s – the answer cited. Each month you get a report showing how often you appear across the whole set, how that’s changing over time and what we’ll do next.
When an AI assistant passes on referral data, the visits it sends can be measured, and we set that tracking up properly. The numbers are still small next to organic search, and we report them honestly, however small they are.
Almost everything that gets cited can also be found through ordinary search, so AI visibility is built on organic strength. If anyone tells you to drop SEO and focus on AI instead, be sceptical.
Free search audit
Before we talk, we check how you appear in ChatGPT, Gemini, Perplexity and Google's AI Overviews, and whether AI tools can reach your pages. Our founder then takes you through what we find in 30 minutes, including who's being cited instead of you. Nothing to prepare, no obligation.
You'll come away with:
- Which questions your buyers ask AI tools – and what they're told today
- Who's being cited instead of you, and which sources the answers draw on
- What's technically stopping AI tools from reaching your pages
- A prioritised list of what we'd do first if we took over
“Quick, easy to work with, and they often sort things out before I’ve even had time to worry.”Suad Dimiraca, HyrBox
Speak to our founder
No sales team. Your first conversation is with our founder. Email or book 30 minutes.
Nils Fridlund
What working together looks like
We help your business get found, read, trusted and quoted by the AI tools your buyers use.
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Free search audit
Before we talk, we put your most important buyer questions to ChatGPT, Gemini and Perplexity, check what AI Overviews say about your category and test whether AI tools can reach your pages at all. You'll see who's being cited instead of you, and why.
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The Sunbird sprint
We start where AI tools are blocked: rendering, crawler access and pages that don't answer the question near the top. Access fixes can show up quickly, so you see movement while the slower work builds.
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Visibility that grows
Then the longer-term work: entities and schema, content written to be quoted, and a monthly rhythm where you see how often you appear across your buyer questions, what's changed and what we'll do next. It builds over months, not weeks.
Senior judgement, at scale.
A senior search team, backed by 30 systems we’ve built in-house that put buyer questions to the AI tools and track citations around the clock. Every recommendation is checked and signed off by someone accountable for it before it reaches your site.
The team behind your AI visibility
A named senior search specialist runs your account and is your contact – the same person over time, with no account managers in between. Backed by analysts, technical specialists and our paid search team when it’s needed.
What you can expect
Four promises we make to every client.
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Data you understand
You should be able to trust the numbers and justify them – to yourselves, your management team and your board. No black box.
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Results you can feel
Growth should be something you notice day to day and see in your revenue – not in clicks and impressions.
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A partnership, not a transaction
A relationship that gathers pace over the years. We understand you better every day, and the results build rather than tail off.
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Hungry for more
Because we can't help it, and because we only win when you do. Our job is to stay ahead, so you never have to wonder whether your agency is keeping up.
Insights
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Read the article
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Read the articleSEO trends 2026: how to optimise for AI search
Most Google searches already end without a click. Pages cited in AI Overviews get more clicks than those left out, and that calls for a different approach.
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Read the articleGEO: a practical guide to generative engine optimisation
In one study, pages ranking first on Google appeared in AI answers 25% of the time. GEO is about becoming the source AI quotes in its answers.