Most bits are shaped by tradition. Fager’s are shaped by the horse. A bit developed with vets, built around equine anatomy.
- Measurement
- SEO
- Google Ads
- Paid social
- Automation
Where it started
Louise got in touch for the first time six years ago. Two young companies, each at the start of its own journey. We shared the ambition and the pace, and decided early on to walk the road together.
The challenge
The challenge was simple to state: sell more. Fager had a product few could match, we had search results to win and a shop that had to be found in them. The rest could come later.
Where we are today
Six years on, both Fager and Sunbird look nothing like they did. The only thing unchanged is that we still do it together.
17x revenue in six years
Fager has been on a remarkable growth journey, from a Swedish shop to a brand that sells across borders. Down to us alone? Of course not. But we have certainly played our part.
Where we come in
What started with SEO has grown into Google Ads and search across six countries, with the measurement underneath it. Not because we sold more in, but because each part proved itself.
Today we run the whole of search for Fager, whatever comes up. We meet regularly, review where things stand and settle the quick things over Slack. If something is urgent, a campaign is live fast. All so Fager can put their energy where it counts: into the product.
