Notisum is a legal-tech company built around Swedish law and regulatory compliance, expanding across Europe.
- Analytics
- SEO
- Google Ads
- Microsoft Ads
Where it started
Notisum got in touch for the first time eight years ago. An established company with a concrete need, and every intention of running it themselves in time.
The challenge
The brief was clear: get Google Ads up and running. Ideally in a way that let Notisum learn it and handle the day-to-day maintenance themselves.
The journey in numbers
- 1–2 position on the search terms that matter
- #1 in AI answers, in both ChatGPT and Gemini
- +48% higher conversion rate after our A/B testing
- 8 years together, so far.
Where we are today
They wanted to learn to run it themselves. Eight years on, we do more together than ever. What started with Google Ads is the whole system today: SEO, AI search, content, ad creative, conversion-rate optimisation and Bing.
We have our own systems that take out the repetitive work, visual reporting that gives real insight as it happens, and campaigns optimised daily. Server-side tracking and enhanced conversions as standard.
The long relationship has given more than results. It has built a way of working where things actually get done.
