Same intent. Less competition.
Microsoft Ads reaches people searching for exactly what you sell, in an auction far fewer of your competitors are paying attention to. We run it as a complement to Google, never as a replacement. Nearly 15 years in search tells us when it is worth running, and when it is not.
Companies we work with
Results compound. Year after year.
We have a soft spot for long relationships, the kind that show up in revenue. Microsoft Ads earns its place alongside Google, reaching buyers and searches your Google account never sees.
Not everyone who buys from you searches on Google
Some of your buyers live inside Microsoft’s ecosystem: Windows, Edge, Outlook and LinkedIn, and Bing is what sits in front of them at work. Microsoft Ads reaches them in an auction with the same buying intent as Google and far fewer advertisers bidding into it. Our specialists run the account and the measurement, so every pound goes to what actually sells.
* Automations running in our clients' accounts, at the current annual rate
What working together looks like
We help companies grow with search advertising on Microsoft’s network, as a complement to what you already run on Google.
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Account and measurement review
We go through the account, the campaigns, the keywords and the tracking. If you already advertise on Google, we take that structure as the starting point and adapt it for Microsoft. You see where the potential is before we begin.
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The Sunbird sprint
We move quickly. The right campaign structure in Microsoft Ads, the right bidding, and tracking that captures your real conversions, so the first results show during the sprint itself.
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Growth put into a system
We test, optimise and scale what drives sales, and let Microsoft work alongside your other channels so the results build instead of tailing off.
Microsoft Ads services
The whole chain in one team: strategy, campaigns, measurement and analysis. Nothing slips through the net.
Get your free analysisSearch ads on Bing and across Microsoft’s network (Yahoo, DuckDuckGo, MSN and Edge), catching the same buying intent as Google, but with fewer advertisers competing for the click.
If you already advertise on Google, we lift that structure across to Microsoft Advertising and adapt it, so you are live quickly without starting over.
Microsoft owns LinkedIn, so in Microsoft Advertising we can target by job role, industry and company. Strong for B2B, where the right person is worth more than broad reach.
Product ads with image and price on Bing if you sell products – a high-intent surface plenty of competitors forget about.
Conversion tracking that holds up, wired straight into Microsoft Advertising. Decisions rest on numbers you can trust, and the account and the data are yours.
A report that shows what Bing delivers alongside your other channels, in leads and sales, not in clicks.
RESULTS YOU CAN FEEL
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+370%
Organisk trafik efter lansering
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+298%
Organisk trafik · mot föregående år
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+223%
Fler leads · mot föregående år
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+147%
Besökare efter lansering
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+135%
Fler telefonkontakter
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+114%
Fler konverteringar · samma budget
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+100%
Fler förfrågningar efter lansering
Sunbird’s paid search team
Senior specialists, the same people over time, and you speak to whoever actually does the work. Nils leads the day to day, and analysts and tracking specialists step in when the account needs them.
Not instead of Google. More customers on top.
Microsoft Ads reaches buyers Google misses, in an auction far fewer of your competitors are paying attention to. You see exactly what you pay us and exactly what you pay Microsoft. The account is yours, in your name, and the history stays with you even if you one day decide to leave.
And because we would rather let the results do the talking, there is no lock-in.
Common questions about Microsoft Ads
Short answers to what we get asked most.
Bing Ads is now called Microsoft Advertising. It is search advertising on Bing and across Microsoft’s network (Yahoo, DuckDuckGo, MSN and Edge), catching buying intent in the same way Google Ads does in Google’s search results.
For the right companies, yes. You reach an audience that tends to be older and closer to a decision, with fewer advertisers competing for the click. Bing works best as a complement to Google, not as a replacement for it.
You pay a fee for our work, separate from the ad budget you pay to Microsoft. The media cost is charged per click and sits in your own account. The analysis gives you a plan and a price before you decide, with no hidden fees.
Yes. We import your Google Ads structure into Microsoft Advertising and adapt it for Bing, so you are live quickly without rebuilding from scratch.
Often better than people expect. Microsoft owns LinkedIn, so we can target by job role, industry and company, and Bing’s users skew towards older decision-makers with budget to spend.
Yes, you always own your own account. The campaigns, the data and the history are yours, even if you one day decide to move on. And we never ask for your card details.
No, there is no lock-in. It is a rolling monthly agreement, so we rely on what the advertising delivers rather than on a contract, and you stay for as long as we are the right choice for you.
What could we do for you?
The first step is an analysis from Nils. It takes 30 minutes and you do not need to prepare anything.
Here is what you leave with:
- Whether Microsoft Ads is worth your attention at all
- Which keywords and audiences hold the most potential on Microsoft
- How your Google Ads can be imported, then rebuilt where it matters
- A concrete plan for what we would do first, and in what order
“A focus on actually achieving results – not just reporting back and sending an invoice.”Allakando
You speak directly to Nils
No salespeople. You speak directly to Nils, with nearly 15 years in search behind him. Call, email or book 30 minutes.
Nils Fridlund