The same buyers on Bing.
Far fewer bidders.
Microsoft Ads reaches people searching for exactly what you sell, in an auction far fewer of your competitors are paying attention to. We run it as a complement to Google, never as a replacement. 14 years in search tells us when it is worth running, and when it is not.
Results compound. Year after year.
We have a soft spot for long relationships, the kind that show up in revenue. Microsoft Ads earns its place alongside Google, reaching buyers and searches your Google account never sees.
Scalable AI. Human precision.
Senior specialists alongside 30 systems we built in-house mean you grow faster, in exactly the right direction. The systems watch the accounts, catch anomalies and prepare the decisions around the clock, so the specialists spend their time on strategy and the calls that move your growth.
What working together looks like
We help companies grow with search advertising on Microsoft’s network, as a complement to what you already run on Google.
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Account and measurement review
We go through the account, campaigns, keywords and tracking. If you already run Google Ads we take that structure as the starting point and adapt it for Microsoft.
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The Sunbird sprint
We move quickly. The right campaign structure, the right bidding, tracking that captures real conversions – so the first results show during the sprint itself.
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Growth put into a system
We test, optimise and scale what drives sales, and let Microsoft work alongside your other channels so the results build instead of tailing off.
Microsoft Ads services
The whole chain in one team: strategy, campaigns, measurement and analysis. Nothing slips through the net.
Get your free auditSearch ads on Bing and across Microsoft’s network (Yahoo, DuckDuckGo, MSN and Edge), catching the same buying intent as Google, but with fewer advertisers competing for the click.
If you already advertise on Google, we lift that structure across to Microsoft Advertising and adapt it, so you are live quickly without starting over.
Microsoft owns LinkedIn, so in Microsoft Advertising we can target by job role, industry and company. Strong for B2B, where the right person is worth more than broad reach.
Product ads with image and price on Bing if you sell products – a high-intent surface plenty of competitors forget about.
Conversion tracking that holds up, wired straight into Microsoft Advertising. Decisions rest on numbers you can trust, and the account and the data are yours.
A report that shows what Bing delivers alongside your other channels, in leads and sales, not in clicks.
What could we do for you?
The first step is an audit from Nils. It takes 30 minutes and you do not need to prepare anything.
Here is what you leave with:
- Whether Microsoft Ads is worth your attention at all
- Which keywords and audiences hold the most potential on Microsoft
- How your Google Ads can be imported, then rebuilt where it matters
- A concrete plan for what we would do first, and in what order
“A focus on actually achieving results – not just reporting back and sending an invoice.”Allakando
You speak directly to Nils
No salespeople. You speak directly to Nils, with 14 years in search behind him. Call, email or book 30 minutes.
Nils Fridlund
Sunbird’s paid search team
Senior specialists, the same people over time, and you speak to whoever actually does the work. Nils leads the day to day, and analysts and tracking specialists step in when the account needs them.
Not instead of Google. On top of it.
Microsoft Ads reaches buyers Google misses, in an auction far fewer of your competitors are paying attention to. You see exactly what you pay us and exactly what you pay Microsoft. The account is yours, in your name, and the history stays with you even if you one day decide to leave.
And because we would rather let the results do the talking, we start with a three-month trial you can end at any point.
