How Long Does SEO Take? And How to Speed Up the Results
SEO usually takes three to twelve months before traffic moves. Here is what decides the pace, and what you can do to speed it up.
SEO for trades,
measured in phone calls.
You don’t need a report. You need the phone to ring. We get you found on Google when someone near you searches for the work you do – then we show you which jobs came from it. Three months to try us. No minimum term.
It builds. Then it keeps paying.
We keep clients for years, not campaigns. SEO does the long haul – the enquiries keep coming when you’re not paying for every click. Google Ads sits alongside it when you need work in the diary this week.
How it works. Step by step.
Three stages, no mystery. You’ll know what we’re doing and why from the first week – and what it’s meant to bring in.
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We check your patch
What people near you are searching for, who's showing up instead of you, and what's holding your site back. You get the list of what we'd fix and in what order – before you decide anything.
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The first fixes
We start with whatever is costing you the most enquiries right now. Usually that's your Google Business Profile, because it's the quickest thing to move. You should see something happening early.
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Then it stacks up
Area pages, job pages, reviews and tracking, added month by month. Each one adds to the last, which is why the work is worth more the longer it runs.
What we do. In plain terms.
Everything under one roof – the profile, the pages, the reviews, the tracking. Roofer, plumber, electrician or builder, the work is the same shape.
Get a free auditMost local searches show a map with three companies in it before anything else. That block is where the calls come from. We sort your Google Business Profile properly: right categories, service areas, opening hours, photos, and a review flow that keeps it moving.
One page saying you cover the whole county won’t rank for any town in it. We build a page for each area you genuinely work in, with real content about that area – not the same paragraph with the town name swapped. If you don’t work there, we don’t build it.
Most trades sites have one Services page competing for twenty different searches. We split it, so the jobs with the best margins get a page of their own – written the way a customer describes the problem, not the way the trade describes the fix.
Reviews move the map results and they close the sale. We set up a simple way of asking, so it happens after every job instead of when someone remembers.
Suppliers, trade bodies, local sponsorships and the directories that actually count. Links from places relevant to your work build the authority Google leans on when it decides who ranks. Methodical, and no shortcuts that come back to bite you.
People now ask ChatGPT for a plumber or a roofer the way they used to ask Google, and Google puts an AI answer above the results. Those answers are built from the same things: your profile, your reviews and what your site says about where you work. We cover it as part of the job.
Call tracking and form tracking, so you can see which enquiries came from Google, which came from the map and which pages are doing the work. Then one page a month: what we did, what moved, what’s next. Five minutes to read on site.
Find out what you’re missing. In your area.
Tell us your trade and the towns you cover. Nils Fridlund, 14 years in search, goes through it himself and shows you what people near you are searching for, who's showing up instead of you, and whether it's worth doing anything about. Presented in 30 minutes.
Here's what you take away:
- The searches people near you actually use – and where you're missing from them
- Who's taking the map results in your towns, and why it's them
- What's wrong with your Google Business Profile – usually the quickest win
- A list in order of priority – what we'd fix first if we took it on
“With their SEO help we have reached top positions on practically every relevant keyword.”Allakando
You speak directly to Nils
No salespeople. You speak directly to Nils. Call, email or book 30 minutes.
Nils Fridlund
Systems in the background. People on your account.
The repetitive checking – rankings, listings, broken pages, the review flow – runs on 30 systems we built in-house. The decisions and the writing are done by people who do search and nothing else.
Same people. Every month.
You get the senior people working on your account directly, with Nils responsible for your search – not an account manager passing messages to someone you never meet. Backed by our technical specialists and performance marketing team when a job needs it.
What we won’t promise. And what we will.
Most of what goes wrong between a trades firm and a marketing company starts with a promise that was never realistic. So here’s ours, up front.
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No date for page one
Anyone who gives you one is guessing. What we will do is tell you what we're working on, what's moved, and what it changed in your enquiries.
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No promised number of leads
Too much of that depends on your area, your competition and the time of year. What you will get is tracking that shows exactly where every enquiry came from.
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The first months are groundwork
Profile, pages, tracking. That has to be in place before anything builds. We'd rather tell you now than in month three.
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No lock-in
Three months to try us, and you can stop at any point in them. After that it is three months' notice, with no minimum term. Twelve-month contracts are normal in this industry – ours isn't one.
We’re not local. You are.
Let’s be straight about this. We’re a search-only team – 14 years of it, working in 10 countries. We’re not round the corner from you.
You’re the local one. That’s what your customers are searching for, and that’s the thing we make visible. Everything on your site that says you’re 20 minutes away and know the housing round there is true – and most trades sites bury it.
Insights
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Read the article
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