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Ranked by Google.
Quoted by the AI.
AI search is a new surface, not a new ranking factor. When a model answers instead of listing links, it names a handful of sources and everyone else is invisible. We work on getting you into that handful – with a named specialist, work you own outright, and three months to try us with no minimum term after that.
Cited in the answer. Not just the list.
We would rather show two relationships in full than a wall of logos. What is achievable in AI answers depends on your category and on how much of your site a model can reach – so we show the work, not an average.
What does working on AI search look like?
We help established companies get reached, read, trusted and quoted by the models their buyers now ask first.
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AI visibility audit
Senior specialists run your priority prompts across ChatGPT, Gemini and Perplexity, check what AI Overviews say about your category, and test whether the models can reach your pages at all. You see who is being cited instead of you, and why.
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The Sunbird sprint
We start where the models are blocked: rendering, crawler access, pages that answer nothing near the top. Accessibility fixes can register quickly, so you see movement while the slower work is still building.
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Visibility turned into a system
Then the part that holds: entity and schema work, content written to be quoted, and a monthly rhythm where you see which prompts moved, what changed and what we do next. It compounds over months, not weeks.
What AI search work involves
Four surfaces, one job: make your content easy for a model to reach, read, trust and quote. Some call it GEO, some call it AEO. The work behind both names is the same.
Get your free AI search auditWe rewrite the parts of a page a model has to work with: a direct answer to the actual question near the top, claims that carry a number, a source and a date, and definitions that survive being lifted out of context.
Separate crawlers, separate rules. We check what each AI crawler is allowed to fetch, whether your important content survives rendering, whether it sits behind scripts or logins, and how fast the pages respond.
Models need to know what you are, not just what your page says. Consistent naming across the sites and profiles that describe you, structured data that states the entity plainly, and connections to the people, products and topics you belong with.
Nobody types a keyword into ChatGPT. We build the set of questions a real buyer asks on the way to choosing someone like you – from broad category questions down to whether you specifically are any good at the thing they need – and run the set at intervals.
Per prompt we record three things: whether you are named, in what context (recommended, listed, mentioned in passing, mentioned unfavourably), and which page or third-party source the model cited to get there. Monthly report, movement over time, what we do next.
Where an assistant passes a referrer, the visits it sends are measurable – and we set that tracking up properly rather than guessing at it. Volumes are still small next to organic search, and we report them honestly, including when they are small.
Almost everything that gets cited is also retrievable through conventional search, so organic strength is what this is built on, not what it replaces. If anyone tells you to stop doing search and do AI instead, be sceptical.
Free AI search audit
Nils runs your priority prompts across ChatGPT, Gemini and Perplexity, checks whether the models can reach your pages, and shows you who is being cited instead of you. Presented in 30 minutes.
Here is what you take away:
- Which questions your buyers ask a model – and what it answers today
- Who is being cited instead of you, and which sources the model trusts
- What is technically stopping the models from reaching your pages
- A prioritised action list – what we would do first if we took over
“With their SEO help we have reached top positions on practically every relevant keyword.”Allakando
You speak directly to Nils
No salespeople. You speak directly to Nils. Call, email or book 30 minutes.
Nils Fridlund
Scalable AI. Human precision.
Senior search specialists plus 30 systems we built in-house, sampling prompts and watching citations around the clock. Every recommendation that reaches your site is reviewed and signed off by a person who is accountable for it.
The team behind your AI visibility
Senior search specialists – the same people over time, with Nils operationally responsible for how you show up in search and in AI answers. Backed by analysts, technical specialists and our performance marketing team when it is needed.
Our philosophy
Four promises that shape Sunbird, and what it is like to work with us.
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Data you understand
You should be able to trust the numbers and defend them, to yourselves, to the leadership team and to the board. No black box.
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Results you can feel
Growth should be felt day to day and visible in revenue, not in clicks and impressions.
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Partnership, not delivery
We build an environment to grow and accelerate in. Where we understand you better every day, and results build instead of tailing off.
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We want more
Because we cannot help ourselves. And because we only win when you do. Our job is to stay at the front, so you never have to wonder whether your agency is keeping up.
The field is young. We would rather explain it than claim we have it solved.
We measure this in citations and in the trend over time – not in one good answer on one good day. Nobody can guarantee that ChatGPT will recommend you, and a guarantee is a warning sign. What we can do is make your pages genuinely quotable on the questions that matter, measure whether the models pick you up, and tell you plainly when they do not.
That is why the first three months are a trial you can end at any point, and why there is no minimum term after it. You stay because it works and you are growing.
Insights
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Read the article
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Read the articleWhat Are Google AI Overviews and How Do You Optimise for Them?
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