Rankings don’t sell. Pages do.
Ecommerce SEO is won on category and product pages, not on a blog. We work on the pages that already sit closest to a sale, fix what stops a large catalogue being crawled and understood, and measure the result in revenue per category rather than in keyword positions.
Companies we work with
What that has looked like
We would rather build relationships that last, the kind that show up in revenue. Fager is the example: 17x revenue in six years, now advertising in six countries. One client, not an average – what your catalogue does depends on where you start.
Large catalogues break in ways small sites do not.
A store has thousands of pages that have to hang together, be indexed properly and rank on buying terms. It is also where most organic revenue quietly leaks away, usually long before anyone notices.
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Filters and sorting create duplicates
Critical. Every filter, sort order and page number can become a URL of its own. Suddenly there are thousands of near-identical pages, and Google spends its time on the duplicates instead of on your real category and product pages.
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Thin product data at scale
High. Thousands of products carrying the manufacturer's description, and the same product sitting in several categories, leaves Google little to tell apart and few pages to rank. The skill is knowing which pages carry the revenue and putting the effort there.
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A rebuild that loses your rankings
Critical. Changing platform or rebuilding the site is the most dangerous SEO moment an ecommerce store has. If every old URL is not mapped correctly, traffic that took years to earn disappears overnight.
What we actually work on
The whole chain handled by one team – whether you run Shopify, WooCommerce, Magento or a custom build.
Get a free analysisFilters, sorting and pagination can create thousands of near-identical URLs. We get canonicalisation, indexing, internal linking and load times (Core Web Vitals) right, so Google spends its time on your real category and product pages.
On-page optimisation of the pages that carry the sales. Structure, breadcrumbs and internal linking that lead both the customer and Google the right way, from the broad category keyword all the way down to the specific product.
Schema for price, stock and ratings, plus structured product data, so your pages are clear to Google and can appear richer in the search results and in AI search.
Keyword mapping steered towards buying intent, and category copy and guides in your tone of voice that make you an obvious source in your niche.
More and more buying journeys start in an AI answer. We build the technical foundation, the structured data and the content that make your store a credible source. We never promise a guaranteed placement, because nobody can, but we do the groundwork it takes to be visible at all.
Links from relevant sites that build your authority. Methodical and long term, with no shortcuts that come back to bite you.
Changing platform or rebuilding the site is the most dangerous SEO moment an ecommerce store has. Because the migration plan and the SEO sit with the same team, we map every old URL to its new one and carry the rankings across, instead of losing them.
Measurement tied to sales and revenue, not just clicks and rankings. A report you can act on.
AI at catalogue scale. People at the wheel.
A store has too many products to review by hand. AI lets us reclassify and analyse thousands of products and categories, find the duplicates and see where traffic disappears, in a fraction of the time. But which pages get prioritised, how they are framed and what actually gets built – our specialists decide that. AI produces the groundwork; a person makes the call.
Sunbird’s SEO team
Senior SEO specialists – the same people over time, and Nils runs your search work day to day. Backed by developers, analysts and Google Ads specialists when a job calls for it.
Results, not lock-in
We measure an ecommerce store in organic revenue, not in curves that point upwards while the till stays quiet. And because we trust that work, there is no lock-in: a rolling monthly agreement you can end with a month’s notice. You stay because the store is growing, not because a contract says you have to.
Insights
See all articlesCommon questions about ecommerce SEO
Short answers to what we are asked most.
Three things work together: the technical side (that Google can find and understand your thousands of pages), the category and product pages (that the right page ranks on the right buying-intent keyword) and the content (that the page convinces both the customer and Google). We always start with an analysis of where your store in particular is losing sales. As your SEO agency we then take care of the whole chain.
Ads bring traffic straight away but stop the second the budget runs out. SEO takes longer to build, but the traffic stays and grows without you paying per click. For most ecommerce stores it is not a question of either or. We are also a Google Ads agency and help you find the right balance between fast paid traffic and long-term organic growth.
The first improvements often show within a few months, but SEO is long-term work where the effect builds over time. We prioritise the work that pays off fastest first.
Almost never. With thousands of products, the skill is knowing which pages actually carry the sales and putting the work there, instead of rewriting everything at once.
It is the most dangerous SEO moment an ecommerce store has, and it is our speciality. Because the migration plan and the SEO sit with the same team, we map every old URL to its new one and carry the rankings across, instead of losing them.
AI search picks its sources differently from one time to the next, and nobody can guarantee a placement there. What we do is build the technical foundation, the structured data and the content that make your store a credible source to pull from. If anyone promises you a guaranteed spot in AI answers, treat it as a warning sign.
We work platform-independently, with WooCommerce, Shopify, Magento and most of the larger ecommerce platforms.
No. We work with no lock-in, on a rolling monthly agreement, and we stay because we deliver.
It depends on the size of your catalogue and the competition in your niche. We put together a scope based on what will actually move your sales, and you get a clear picture of the investment already in the free analysis.
Find out which part of your catalogue is being wasted
The first step is a free analysis with Nils. It takes 30 minutes and you do not need to prepare anything.
Here is what you walk away with:
- Where your store is losing organic revenue today
- Which category and product pages are closest to earning
- How the technical setup affects what Google actually indexes and ranks
- A concrete plan for what we would fix first, and in what order
“We have been pleased with their long-term support and their ability to deliver both in the short and the long run. A reliable and capable web agency that we are happy to recommend.”Oscar Åkerström, Morgan Madison
You speak directly to Nils
No salespeople. You speak directly to Nils, with nearly 15 years in search behind him. Call, email or book 30 minutes.
Nils Fridlund