Insights

What we learn from running search for our clients – written by the people who do the work.

    • Measurement
    • Paid search
    18min read

    Google Ads for B2B: how to build campaigns that generate qualified leads

    Google Ads for B2B is won or lost in your CRM, not in the ad account. Here is how to build campaigns that bring qualified leads.

    Read the full article
    • Measurement
    8min read

    Google Tag Manager: what it is, why it matters and how to use it

    Most people treat Google Tag Manager as a place to paste scripts. Used properly it is the foundation of measurement you can trust.

    Read the full article
    • Measurement
    • Paid search
    11min read

    Google Ads Offline Conversions: How to Improve Lead Quality

    On average 57 per cent of a lead budget goes to leads that never become customers. Offline conversions fix that at the source.

    Read the full article

Showing 3 of 3

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Want a free audit, a conversation about working together, or just to talk search? Get in touch – we usually reply the same day.

Get in touch to:

  • Book a free audit of your search visibility
  • Discuss working together or get a proposal
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  • Talk approach, pricing, or just bounce an idea
A focus on actually achieving results – not just reporting back and sending an invoice.
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Let us take your search further

No salespeople. You speak directly to Nils, with 14 years in search. Call, email or book 30 minutes.

Nils Fridlund

Nils Fridlund

+46 703 07 88 83 nils@sunbirdsearch.com

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